Will my sessions and users stay the same in GA4?
In Google Analytics 4 (GA4), sessions and users are still important metrics that are used to measure the activity on your website or app. However, the way that these metrics are calculated and reported may differ slightly from the older version of Google Analytics.
In GA4, a session is defined as a period of interaction between a user and your website or app within a specified time frame. By default, a session ends after 30 minutes of inactivity, but you can change this setting in the GA4 property settings.
Users in GA4 are counted using the same method as in the older version of Google Analytics, which is based on a unique combination of the client ID and user ID. However, GA4 introduces several new features that can affect the way that users are counted, such as the ability to specify which data can be collected and shared, and to control the use of cookies and other tracking technologies.
Overall, it's important to note that the transition to GA4 may result in some changes to your session and user counts, due to the differences in data collection and measurement between the two versions of Google Analytics. It's a good idea to carefully review your data and reports in GA4 to ensure that you are getting a accurate and meaningful view of your website or app activity.