Migrating General Sites (GTM Users)

Don’t Panic

The first thing to keep in mind is that you don’t have to re-invent the wheel just yet. GA4 brings with it a whole new slew of tracking capabilities, but your current KPIs are performance indicators for a reason.

     

     

And, good news! If you currently use Google Tag Manger, we can leverage your existing infrastructure to trigger your new GA4 events as well. With that in place, we will also migrate your existing goals into GA4 as well.